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  1. Oxford American Dictionary

    brand awareness

    • IPA[brand əˈwernəs]
    • n.
      the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services

    • noun: brand awareness

    • 釋義

    名詞

    • 1. the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services a campaign to increase brand awareness