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  1. Oxford Dictionary

    brand extension

    • n.
      an instance of using an established brand name or trademark on new products, so as to increase sales.

    • noun: brand extension, plural noun: brand extensions

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    brand extension

    • IPA[brand ikˈsten(t)SHən]
    • n.
      an instance of using an established brand name or trademark on new products, so as to increase ...

    Oxford American Dictionary